Lead from worth.
Not for it.
The problem with success is the hidden price. It costs your peace, your family, and your energy. I’m a trusted advisor to Christian men who have reached a level of success as entrepreneurs or executives where they don’t need a coach. What they want is something far deeper.
I don't fix your calendar. I go after the beliefs beneath it.
I’m a strategic thinking partner. I don’t just address surface-level business issues; I target the beliefs beneath the behaviors that hold you back. The ones you’re too close to see, and the ones nobody around you dares to name. I find them, call them out, and help you replace them with something that actually works.
World-class coaching through a gospel lens.
Every bit of the expertise an elite executive coach would bring you, from a deeply rooted Christian worldview. You won’t have to sift through what’s true and what’s secular.
Business, freedom, and faith. One problem, one solution.
Grow the business, create freedom of time, and deepen your faith all at once, because they’re not separate problems. They’re connected. So is the solution.
A place to take the armor off.
You carry burdens you can’t discuss with your team, your peers, and sometimes not even your wife. Here you can be honest about what’s really going on, and be challenged by someone who cares more about your growth than your comfort.
We don't sit in the mess.
We get clear on what’s blocking you and move past it.
What changes most is underneath.
My clients don’t need another meeting on their calendar. They need someone they trust who can see what they can’t, and who has the courage to tell them the truth about it.
If you want someone who will nod along and validate what you’re already doing, I’m not your guy.
If you want a trusted advisor who will challenge you at a level no one else in your life is willing to, and help you build a life where your business, your family, and your faith aren’t competing, let’s have a conversation.
Men who lead from worth.
"The best investment I have made in my life."
I’d never invested in a coach before Jason. It was a significant investment and it pushed me, but I realized I’ve invested in all kinds of things and never invested in the most important one: myself. Before working with Jason, I was a slave to my work. I wanted to scale without sacrificing my personal time and energy like I had in the past, but I was tapped out operating how I was operating. In the worst real estate market in over a decade, I’ve had the best years of my 24-year career and I’m up over 325% year over year. But what’s most incredible isn’t the results. It’s the way it happened. For once in my life, those results didn’t come from working harder or longer hours, they came from actions that actually give me energy and that I enjoy. Jason helps me see myself through the lens of how Christ sees me. He’s helped me truly operate from my worth in Christ rather than for it.
"A ten-fold financial return in eight months."
In my work with Jason, I realized that a lot of my success had been driven by a fear of letting others down, of being rejected, of not being loved. When that shifted, everything shifted. I started showing up completely differently in my relationships with my partners and executive leadership team. Within a few months, every one of my leaders individually came to me and said they’re more excited, more motivated, and clearer than they’ve been in 10 to 15 years. I’m doing more in my businesses, spending less time doing it, and I have more energy while I’m doing it. If you told me that was possible seven months ago, I wouldn’t have believed you. Jason doesn’t help you with what you ask for, he helps you with the core issues you can’t see that are creating the problems you’re experiencing. The financial return alone in my time with Jason has been ten-fold at least. Doubling my investment with him at the end of our first engagement was a no-brainer.
"35% growth three years in a row, with more margin."
I used to red-line myself to get results. 11 to 12 hour days, working through my kids’ practices, on the computer every night after they went to bed. My wife would have said I was great at business but there was nothing left for her or the kids at home. Jason keeps my head and heart in the right place to lead my team personally and professionally. I’ve grown my business an average of 35% every year for the last three years while taking a half day off each week and being done by 5pm. I’m more grounded, way less short-fused at home, and for the first time actually experiencing a relationship with Christ rather than just going to church. Just last week, my son made one of the best plays of his life in hockey practice and told his friends right after, ‘I wish my dad was here to see that.’ His friends said, ‘He is here, he’s right up there.’ I didn’t miss it because I wasn’t on my phone. I used to work through those practices. Not anymore.
"From 80 hours a week to 20, with 80% growth."
A lot of the beliefs I had about what it took to be successful just weren’t true. For 20 years I thought first one in, last one out was the only way. I was exhausted from working 70 to 80 hours a week and not only sacrificing my family but my wellbeing in the process. Jason challenged my status quo for how things were done and helped me stop being the bottleneck in my own business. In 18 months, we’ve grown over 80% in revenue and I’m only needed about 20 to 25 hours a week at the office. My Garmin watch used to be in the yellow before my day even started. Now it’s green at the end of a full work day. I’m actually recovering as I work.
"On pace to double, leading with more patience, joy, and clarity."
I had just taken over two orthodontic practices and was trying to balance being a business owner, leader, father, and husband all at once. I was always stressed, feeling the pressure to have everything figured out and get every decision right. Jason helped me shift from living for my worth to living from my worth. We’re on pace to double the business by our third year of ownership while reducing my clinical days. I’m leading with more patience, joy, and clarity, and our home feels more peaceful and connected because of it.
"From 70 hours a week to a few, while growing over 40%."
Jason helped me move past the lies that were holding me back and live into what was true. Within a year, I went from 70-hour weeks to only needing to work a few hours a week while growing revenue over 40%. But the real value in working with Jason hasn’t been the business results. It’s how I’ve grown as a father, husband, and as a person. I’m in the best shape I’ve been in since my 20s and I’m spending more time with family and friends than I have in years. He’s helped me become more confident and self-sufficient in nearly every area of my life, and I’m grateful beyond words.
"I was successful, but I had no peace."
Jason Hietbrink has been an absolute game changer in my life. Before working with him, I was stuck on a rat wheel. I was successful but I had no peace. Now I haven’t been in the office all year and my company is making more than it’s ever made before. But the biggest result isn’t the business growth. It’s the peace. I live from that place every day now and I never thought that was possible. Investing with Jason has been the best investment I’ve made in my life. Don’t wait until you can afford a great coach, take the risk.
"Less stressed running six franchises than when I had one."
I didn’t start working with Jason because my business was in a bad spot, I was already the #1 franchisee out of 2,000 in company history. I wanted someone to raise my expectations and my thinking. Jason helped me duplicate myself in sales, which was the biggest bottleneck in my business, and that’s not only reduced the weight on my shoulders but significantly grown revenue. We had a record-breaking year last year during one of the most challenging economies for our industry. I am less stressed now running 6 franchises in 3 time zones than when I had only 1. Working with Jason has been a game changer.
"My best year in 15 years, without the grind."
For 15 years I achieved my success through grit and grinding. My wife was jealous of how much I’d be on the phone in the evenings and weekends. My relationships with my kids were below average at best. Jason helped me get clear on the top two or three most important levers in my business and helped me see another path towards financial growth that didn’t involve the grit and grind. Today, I’m spending intentional time with each of my kids throughout the week and enjoying leisurely mornings with my wife again. For the first time in my career, I feel the freedom to no longer have to work most evenings or weekends. On top of that, last year was my best year ever in total volume.
"No other person has widened my vision like him."
The number one insight I’ve gained is that I cannot make decisions without a clear head, and I cannot have a clear head without working on myself before everything else. Jason has an unmatched way of taking what seems like the most stressful thing in my life and pulling me back to a 10,000-foot overview where I realize it’s nothing more than a blip on the radar. No other person has been able to pull my vision from narrow to wide quite like him.
"Jason is the real deal."
I’ve done plenty of coaching. Some of it is good. Some of it is trash. Jason is the real deal. He helped me understand that my work had become an idol in my life and helped me surrender it to God. I began to see that energy and confidence as a leader were the most important factors in my impact, not my preparation, late nights, and long days. In spring 2023, I was on the brink of leaving the business entirely. Jason re-energized my business and filled me up again with life as a leader. He’s empathetic but he won’t let you BS your way through his questions or skate by if he sees something you’re ignoring. 2024 was my second most profitable year ever after over 12 years in the business and it was 100% based upon how I was directing and leading others.
"He transformed my life and career."
Jason is an exceptional business coach who has transformed my life and career. His unique approach combines sound business strategies with profound life perspectives, all grounded in faith. Jason helped me align my goals and values, enabling me to become more present with my family while building efficient systems at work. His guidance has not only improved my personal life, but also led to incredible professional achievements. Jason is a master at unlocking potential and fostering a balanced, fulfilling lifestyle.
"Life-changing, even from a single session."
I am a harsh skeptic of executive coaching. However, Jason reframed my definition of his industry. I would go as far as to say the impacts Jason bestowed on me were life-changing, even from a single session. I do not say that lightly. He gains access to the machinery that drives you as a leader and is able to reassemble those parts in a way that make you a better leader and a better human. This may sound sappy, and please remember, I am not a fan of any kind of talk therapy or coaching, but I swear Jason can read your soul. I highly recommend any executive contact him to go to the next level, in business and in life.
Are you ready to lead from worth?
I work with a small number of men each year. Most come by invitation or referral. A conversation is where it starts.
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Success shouldn’t cost you your faith, your family, or your peace. Weekly insights on leading from your worth and building a life that’s successful in every area.