World-class coaching and real leadership experience, framed through a gospel lens
Get in touchELITE COACHING
BACKED BY EXPERIENCE
FROM PROVING TO PEACE
What most people see about my life is the success on the outside. I've built multiple thriving businesses, led teams of over 450 people across 28 states, and achieved record-breaking results. People hear me speak on stage, see pictures of my family online, notice the cool trips we take, or learn that I serve as an elder at our church and assume I've got things figured out..
But the outside story isn't the full story. Behind the scenes there have been failures, burnout, insecurity, fear, and seasons where life felt much heavier than it appeared. My wife and I have walked through difficult periods in our marriage and with our kids. I've lost everything financially. Twice. And had to rebuild from scratch.
For most of my life, what fuelled my drive to succeed under the surface was a deep fear that I wasn't enough.
That's still a battle I wrestle with. Learning to find my worth and identity in Christ rather than in my performance is a daily process.
But through those struggles, God has taught me something powerful. You can pursue excellence, build successful businesses, and still experience deep peace.
Helping Christian men lead from their identity in Christ, at home and in business, is the work I feel called to do. And I'm grateful for the opportunity God has provided me.
FROM
PROVING
TO PEACE
What most people see about my life is the success on the outside. I've built multiple thriving businesses, led teams of over 450 people across 28 states, and achieved record-breaking results. People hear me speak on stage, see pictures of my family online, notice the cool trips we take, or learn that I serve as an elder at our church and assume I've got things figured out..
But the outside story isn't the full story. Behind the scenes there have been failures, burnout, insecurity, fear, and seasons where life felt much heavier than it appeared. My wife and I have walked through difficult periods in our marriage and with our kids. I've lost everything financially. Twice. And had to rebuild from scratch.
For most of my life, what fuelled my drive to succeed under the surface was a deep fear that I wasn't enough.
That's still a battle I wrestle with. Learning to find my worth and identity in Christ rather than in my performance is a daily process.
But through those struggles, God has taught me something powerful. You can pursue excellence, build successful businesses, and still experience deep peace.
Helping Christian men lead from their identity in Christ, at home and in business, is the work I feel called to do. And I'm grateful for the opportunity God has provided me.
THE VALUES THAT
SHAPE MY WORK
THE VALUES
THAT
SHAPE MY
WORK
1/5
Lead from your worth, not for it
My worth is received in Christ, not earned through performance. Peace comes from accepting who God says you are in Christ.
2/5
God at the center
My faith is the foundation everything else is built on. When God sits at the center, everything else in your life finds its rightful place.
3/5
Honesty that helps you see clearly
I speak the truth with care so people can face what’s real and move forward with clarity and confidence.
4/5
Confidence rooted in Christ
My confidence in this work doesn’t come from intuition or optimism. It comes from Christ and the power of His Spirit to transform.
5/5
Stewardship and service
Nothing I carry is my own. Everything I have been given comes from God and is entrusted to my care. He is the owner, I'm simply the steward.
THE EXPERIENCE I BRING INTO THIS WORK
$100M
scaled from $7M in
5 years
450
franchise owners led
across 28 states
40
leaders led and directly
developed by me
#1
national franchisee
6 years in a row
THE EXPERIENCE BRING INTO THIS WORK
Formed by scaling businesses, shaped by the people I’ve led, refined through leaders I’ve formed, and tested at the top.
$100M
scaled from $7M in
5 years
450
franchise owners led
across 28 states
40
leaders led and directly
developed by me
#1
national franchisee
6 years in a row
“The best investment I’ve made in my life.”
"I'd never invested in a coach before Jason. It was a significant investment and it pushed me, but I realized I've invested in all kinds of things and never invested in the most important one: myself. Before working with Jason, I was a slave to my work. I wanted to scale without sacrificing my personal time and energy like I had in the past, but I was tapped out operating how I was operating. In the worst real estate market in over a decade, I've had the best years of my 24-year career and I'm up over 325% year over year in 2026. But what's most incredible isn't the results. It's the way it happened. For once in my life, those results didn't come from working harder or longer hours, they came from actions that actually give me energy and that I enjoy. Jason helps me see myself through the lens of how Christ sees me. He's helped me truly operate from my worth in Christ rather than for it."
“10-fold Financial Return in Just 8 Months”
"In my work with Jason, I realized that a lot of my success had been driven by a fear of letting others down, of being rejected, of not being loved. When that shifted, everything shifted. I started showing up completely differently in my relationships with my partners and executive leadership team. Within a few months, every one of my leaders individually came to me and said they're more excited, more motivated, and clearer than they've been in 10-15 years. I'm doing more in my businesses, spending less time doing it, and I have more energy while I'm doing it. If you told me that was possible seven months ago, I wouldn’t have believed you. Jason doesn't help you with what you ask for, he helps you with the core issues you can't see that are creating the problems you're experiencing. The financial return alone in my time with Jason has been 10-fold at least. Doubling my investment with him at the end of our first engagement was a no-brainer."
“35% Growth 3yrs in a Row with More Margin”
"I used to red-line myself to get results. 11-12 hour days, working through my kids' practices, on the computer every night after they went to bed. My wife would have said I was great at business but there was nothing left for her or the kids at home. Jason keeps my head and heart in the right place to lead my team personally and professionally. I've grown my business an average of 35% every year for the last three years while taking a half day off each week and being done by 5pm. I'm more grounded, way less short-fused at home, and for the first time actually experiencing a relationship with Christ rather than just going to church. Just last week, my son made one of the best plays of his life in hockey practice and told his friends right after, 'I wish my dad was here to see that.' His friends said, 'He is here, he's right up there.' I didn't miss it because I wasn't on my phone. I used to work through those practices. Not anymore."
“I went from 80hrs/wk to 20hrs/wk with 80% growth.”
"A lot of the beliefs I had about what it took to be successful just weren't true. For 20 years I thought first one in, last one out was the only way. I was exhausted from working 70-80 hours a week and not only sacrificing my family but my wellbeing in the process. Jason challenged my status quo for how things were done and helped me stop being the bottleneck in my own business. In 18 months, we've grown over 80% in revenue and I'm only needed about 20-25 hours a week at the office. My Garmin watch used to be in the yellow before my day even started. Now it's green at the end of a full work day. I'm actually recovering as I work."
“On Pace to Double while leading with more patience, joy, and clarity”
"I had just taken over two orthodontic practices and was trying to balance being a business owner, leader, father, and husband all at once. I was always stressed, feeling the pressure to have everything figured out and get every decision right. Jason helped me shift from living for my worth to living from my worth. We're on pace to double the business by our third year of ownership while reducing my clinical days. I'm leading with more patience, joy, and clarity, and our home feels more peaceful and connected because of it."
“I went from 70hrs/wk to a few hours a week while growing over 40%”
"Jason helped me move past the lies that were holding me back and live into what was true. Within a year, I went from 70-hour weeks to only needing to work a few hours a week while growing revenue over 40%. But the real value in working with Jason hasn’t been the business results. It's how I've grown as a father, husband, and as a person. I'm in the best shape I've been in since my 20s and I'm spending more time with family and friends than I have in years. He's helped me become more confident and self-sufficient in nearly every area of my life, and I'm grateful beyond words."
“I was successful, but I had no peace.”
"Jason Hietbrink has been an absolute game changer in my life. Before working with him, I was stuck on a rat wheel. I was successful but I had no peace. Now I haven't been in the office all year and my company is making more than it's ever made before. But the biggest result isn't the business growth. It's the peace. I live from that place every day now and I never thought that was possible. Investing with Jason has been the best investment I've made in my life. Don't wait until you can afford a great coach, take the risk."
“Working with Jason has been a game changer.”
"I didn't start working with Jason because my business was in a bad spot, I was already the #1 franchisee out of 2,000 in company history. I wanted someone to raise my expectations and my thinking. Jason helped me duplicate myself in sales, which was the biggest bottleneck in my business, and that's not only reduced the weight on my shoulders but significantly grown revenue. We had a record-breaking year last year during one of the most challenging economic for our industry. I am less stressed now running 6 franchises in 3 time zones than when I had only 1. Working with Jason has been a game changer."
“Best Year in 15yrs without the Grind”
"For 15 years I achieved my success through grit and grinding. My wife was jealous of how much I'd be on the phone in the evenings and weekends. My relationships with my kids were below average at best. Jason helped me get clear on the top two or three most important levers in my business and helped me see another path towards financial growth that didn't involve the grit and grind. Today, I'm spending intentional time with each of my kids throughout the week and enjoying leisurely mornings with my wife again. For the first time in my career, I feel the freedom to no longer have to work most evenings or weekends. On top of that, last year was my best year ever in total volume."
“No other person has widened my vision like him.”
"The number one insight I've gained is that I cannot make decisions without a clear head, and I cannot have a clear head without working on myself before everything else. Jason has an unmatched way of taking what seems like the most stressful thing in my life and pulling me back to a 10,000-foot overview where I realize it's nothing more than a blip on the radar. No other person has been able to pull my vision from narrow to wide quite like him."
“Jason is the real deal.”
"I've done plenty of coaching. Some of it is good. Some of it is trash. Jason is the real deal. He helped me understand that my work had become an idol in my life and helped me surrender it to God. I began to see that energy and confidence as a leader were the most important factors in my impact, not my preparation, late nights, and long days. In spring 2023, I was on the brink of leaving the business entirely. Jason re-energized my business and filled me up again with life as a leader. He's empathetic but he won't let you BS your way through his questions or skate by if he sees something you're ignoring. 2024 was my second most profitable year ever after over 12 years in the business and it was 100% based upon how I was directing and leading others."
“He transformed my life and career.”
"Jason is an exceptional business coach who has transformed my life and career. His unique approach combines sound business strategies with profound life perspectives, all grounded in faith. Jason helped me align my goals and values, enabling me to become more present with my family while building efficient systems at work. His guidance has not only improved my personal life, but also led to incredible professional achievements. Jason is a master at unlocking potential and fostering a balanced, fulfilling lifestyle."
“Life-changing, even from a single session.”
"I am a harsh skeptic of executive coaching. However, Jason reframed my definition of his industry. I would go as far as to say the impacts Jason bestowed on me were life-changing, even from a single session. I do not say that lightly. He gains access to the machinery that drives you as a leader and is able to reassemble those parts in a way that make you a better leader and a better human. This may sound sappy, and please remember, I am not a fan of any kind of talk therapy or coaching, but I swear Jason can read your soul. I highly recommend any executive contact him to go to the next level — in business and in life."
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